The Hatchery

July 25, 2006

Public toilet strategy

Filed under: Work in progress

When you go to a public restroom you are faced with a simple yet important choice: which stall to use. Ideally you’d always end up on the cleanest toilet available but since you don’t want to make a comparison with any of your senses, your best choice is to outsmart the competition and pick the cleanest one straight away using behavioral psychology.

Now, your first instinct is always wrong, that’s for sure. If you go with the booth you like best, it’s very likely it’s one of the more popular ones at the scene. See, it’s a mind game. A lot of the “players” aren’t aware they’re playing so that makes things a bit easier. If they did, it’d be like buying a wedding gift without a gift list: everyone tries to think of a gift nobody else will bring and behold - the least obvious choices become the most common. If most people use the same tactic then a rarer one will lead to victory and a clean toilet. In this case I think the most common tactic is “don’t think about it, just walk in and sit down”.

Do you take the one closest to the door or farthest from it? If there’s 3 booths in a row and one on the other side, how do you treat the lone booth? Discuss :)






















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