The Hatchery

August 2, 2006

Brands

Filed under: Ideas

Let’s see if we can cook up an interesting post on a topic such as brands. It’s a gold mine for anecdotes and an interesting topic all around.

One good angle angle I can think of off the top of my head is branded bottled water. According to a lot of tests and surveys bottled water doesn’t taste any better and isn’t even any healthier than tap water. In some places it’s the other way round. Evian costs $21 per gallon (5,67$ / litre) and I don’t think that’s even the most expensive brand anymore.

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